1970 : Jacques LEMAIRE gives a new strategic direction to the company
From 1970, Jacques LEMAIRE who has been trained at the National Institut of Agronomic Research (INRA de Versailles), stops the production of sugar beet seeds and organises the breeding of cereal varieties and hires new technicians like Jean-Michel DELHAYE.
In 1984, new breeding programs are started in protein peas and triticale. Jacques LEMAIRE and his wife, are reviving international relationships, and their son Philippe joins the company the same year.